Community is specialised in the development of innovative tools and analysis approaches in a communication strategy context. CMR detects and analyses current trends, progress and opinions through both qualitative and quantitative market researches, providing an output-focused perspective on forecasted economic and social developments.
Before formulating any communication, political or intervention strategy, it is crucial to gain a considerable knowledge of both the reality and dynamics that define it. Community put its expertise and competence at the disposal of private companies and public bodies alike, in order to gather information and data, which is going to be analyzed and employed to develop projects that meet the stakeholders’ expectations
Community carries out surveys on large population samples or specific categories (entrepreneurs, workers, etc.) following both conventional methodologies and innovative surveying systems. This way, our researchers are able to reach via web and social networks those targets usually excluded from traditional market research conducted over the phone.
Monitors are survey systems continuously applied on either large population samples or specific categories. Through the gathering of historic data, it is possible to assess the performance of specific productive sectors, as well as changes in trends and habits.
Advice and planning of tailor-made researches, executed via qualitative/quantitative approaches, result in personal solutions that meet specific needs. Context analysis and awareness of the environment in which we operate enable us to build communication and marketing strategies that meet target expectations.