This morning, Auro Palomba, Chairman of Community Group, appeared live on Le Fonti TV.
Together with Giuliana Paoletti (Image Building) and Luca Barabino (Barabino&Partners), he spoke about the rationale behind the #LItaliaNonSiFerma initiative, with a view to offering communication support aimed specifically at institutions.
Furthermore, the debate proved useful in exploring various issues relating to the Covid-19 emergency: the protection of ‘Made in Italy’ and the importance of rebuilding the country’s image; the support that the tourism sector – one of the sectors hardest hit by the current crisis – will require; institutional communication in the age of coronavirus; how brands’ focus on the values they wish to convey has changed; and how remote working has altered certain dynamics in day-to-day work.
In addition, there was discussion about the increasingly dominant role of social media and how this trend has accelerated significantly during the pandemic. To conclude, mention was also made of some best practices in communication observed in recent weeks.
To watch the speech again: https://bit.ly/2X1Utwe
