Last Wednesday, Auro Palomba, Chairman of Community Group, appeared live on Le Fonti TV.
Taking as its starting point the overarching theme of communication in the age of coronavirus, the interview proved to be an opportunity to reflect on various issues affecting (and set to affect) our country and the business sector as a whole. It became clear that tourism and fashion will be the two driving forces behind Italy’s recovery and the rebuilding of its reputation. We discussed how corporate communication will need to change, particularly for those sectors (e.g. entertainment) that will be affected by a radical transformation of their business models. Furthermore, there was an opportunity to analyse the rapid process of ‘digitalisation’ that has primarily affected the world of work and, still on the subject of communication, to highlight some mistakes and best practices that emerged during the lockdown period.
Finally, the last part of the interview was devoted to discussing the #LItaliaNonSiFerma initiative. To watch the interview again: https://bit.ly/3bBeb8m
