L’INVESTIGATION Promotion of the city
Radicchio and Mura: how the brand was born
The first thing that comes to mind when one thinks of Treviso? Red radicchio (power, perhaps, of the prevailing fashion in gastronomy). Then the Sile and the Cagnan and, again, the Mura. This is confirmed by a survey conducted on a sample of over half a thousand people, including representatives of economic categories, university students and users of the municipality website. More than seven out of ten cite the famous chicory as the city's first identifying element. More generally, however, according to the survey, it is art and architecture that characterise Treviso in the collective imagination.
