Community, the global advisory company founded and led by Auro Palomba, continues to grow: Daniele Marini, professor at the University of Padua, will take over as scientific director of Community Media Research from January.
Community Media Research detects and analyses trends, trends and opinions by means of qualitative and quantitative socio-economic research. It also provides output on expected developments in the economic and social spheres through an innovative web-based data collection approach.
Auro Palomba aims to strengthen the company with the aim of identifying and developing new approaches to communication. In Community Media Research, Prof. Marini, after 14 years at the head of Fondazione Nord Est, the study centre of the industrial associations and chambers of commerce in the Triveneto region, will therefore combine traditional research methodologies with innovative investigative tools.
"The strengthening of Community Media Research," says Auro Palomba, President of Community, "goes in the direction of offering more and more services oriented towards global advisory. Following the opening of the Brussels office dealing with public affairs and the creation of the division dedicated to social media marketing and digital PR D. Community,' continues Palomba, 'with the entry of Prof. Marini, Community Media Research will allow us to give a face to the evolutions of society and the economy in order to support companies and institutions in governing their reputation and public opinion'.
"Community Media Research, through a multidisciplinary and complex approach," says Daniele Marini, Scientific Director of Community Media Research, "intends to combine research and communication activities. The aim will be to analyse the paths of change that Italy has undertaken in these years of crisis in order to offer institutions and businesses tools for interpreting the changes. Community Media Research,' continues Marini, 'will study the processes of transformation involving businesses, communities and institutions in the territories, along the borders: in other words, where social and economic innovations are experienced'.
