Agribusiness (Corriere del Veneto)

Prosecco: price war. Bisol: “Self-sabotage”

“Prosecco producers are shooting themselves in the foot. You go to great lengths to establish the prestige of the product you’re selling in every foreign market, and then someone comes along – perhaps even from your own consortium – who, just to sell a few thousand more bottles, offers rock-bottom prices.” The complaint was made yesterday by Gianluca Bisol during the “Sapori d’Impresa” round-table discussion Continue reading