Community announced today that it has become a Benefit Society. In the year in which we exceeded 10 million in turnover, with almost 180 active customerswe are the only Italian communications advisor specialising in reputation and leadership to have included in its articles of association a commitment to "pursue multiple purposes of common benefit and to operate in a responsible, sustainable and transparent manner towards people, territory, environment and other stakeholders."
"Reputation management goes hand in hand with the creation of sustainable value for businesses, communities and territories. Increasingly, in recent years, we have been accompanying our clients in the creation of communication and stakeholder engagement projects with an ever-increasing focus on sustainability, inclusion and digital. These are themes that we not only fully share, but are the pillars on which we base Community's growth for years to come. The transformation into a Benefit Company is part of the commitment we have made over the last two decades to make Community 'future proof', ready to evolve by innovating, to face a future that is as different as it is full of opportunities to be seized, with the aim of contributing to creating value for future generations," said Auro Palomba, President and Founder of Community.
With the transformation to a Benefit Corporation, specifically, Community will be committed to spreading a real culture of sustainability among employees, customers, companies and other stakeholders including through the preparation of specific plans, by including in its communication projects activities that contribute to sustainable development and the creation of shared value.
Community also intends to promote the protection, defence and preservation of the environment through the use of technologies and services for energy efficiency and reduction of CO2 emissions in the interest of the communities in which it operates; and promote the well-being of employees and collaborators practising inclusive policies through incentive mechanisms, vocational training, health care and societal participation.
Benefit Society status is part of the broader journey undertaken by Community during its 20 years in business. Only last year, Community launched PurPle – The Science of Why', the first competence hub on ESG that supports companies and institutions in analysing, measuring, defining sustainability and reputation strategies. A Centre of Competence born from the initiative of Community, combining the resources and competences of leading companies in their respective fields: from BDO Italia to Gianni&Origoni, from Reputation Manager to Reputation Science and Serviceplan Group, to offer companies support in the elaboration of 360° sustainability projects.
