Skip to main content

Paper newspapers shift the balance of voting more than the web

Eight out of ten Italians (79%) are interested in political and electoral topics. This was revealed by the latest survey by Community Media Research in collaboration with Intesa Sanpaolo for La Stampa, according to which "more than a third of Italians (37.1%) are constantly informed about what is happening in the political arena, to which is added the 41.9% who follow, albeit more generally". 16% then follow with 'more discontinuous attention' and only 5% claim to have no time.
As for sources of information about politics, almost equal are 'the internet (26.5%, but not social media, which stop at 14.9%), TV (24.8%) and newspapers (22.7%)'. Traditional media as a whole (newspapers, TV, radio: 53.5%) still prevail over new media (internet, social: 41.4%).

Continue reading