What is the \u2018brand\u2019 of the people of Veneto and the north-east \u2013 the fundamental characteristic with which we identify? Even after public setbacks such as the high-profile investigations into the Mose project or the \u2018grandi popolari\u2019 affair, one pairing remains steadfast: a passion for work, nurtured independently.
\nAnd, of course, it should be noted that it is no coincidence that \u2018work\u2019 and \u2018autonomy\u2019 \u2013 which are often reflected in the practical reality of \u2018business\u2019 \u2013 have always been key terms in public and political debate in the Veneto region as well.<\/p>\n
The \u2018brand\u2019 of the people of Veneto and the North-East is the focus of a new survey carried out by the CMR-Community Media Research laboratory, whose scientific director is the Vicenza-based sociologist Daniele Marini: \u2018Each of us,\u2019 he explains, \u2018is recognised for a particular trait that leaves a lasting impression, both on ourselves and on others: a nickname, a way of behaving or dressing. It is certainly only a partial identification, but it is often what defines us. And it is our \u2018trademark\u2019 or, to put it in more modern terms, our \u2018brand\u2019.\u201d The activities that have developed over time often shape the \u2018brand\u2019 of a community too, but it only takes a few historical events to \u2018deconstruct\u2019 it.<\/p>\n